Search Results for: coupons
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Trying My Patience
Do, or do not. There is no try.” – Yoda.One of the most oft-used phrases at the American International Toy Fair in New York City – the be-there-or-be-square
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Agencies
Super Coup for Super Coups
In three years, Super Coups has gone from being 30 days away from declaring bankruptcy to being 30 days away from signing its second international deal.The
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Taffy Pulling and Pushing
Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.
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Travel Dynamics Acquires Columbus Companies
Travel Dynamics, Scottsdale, AZ, has signed a letter of intent to acquire Bountiful, UT-based Columbus Companies. Columbus Companies is a travel and incentive
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Short Cuts
Impower, Princeton, NJ, has hired Deirdre Castrellon as account manager for its Stamford, CT office. Castrellon will focus on providing services to traditional
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Blockbuster Uses Customer Data to Generate Targeted Coupons
Blockbuster Inc. and Dallas-based Retail Services Inc., an electronic database marketing firm, have formed Freebie Inc. Freebie Inc. will give participating
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Direct Response to Acquire Connecticut Life & Casualty
Direct Response Corp., a White Plains, NY-based holding firm for several direct response auto insurance companies, will acquire Connecticut Life & Casualty
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Catalina, MyPoints Agree to Co-Market Products
St. Petersburg, FL-based Catalina Marketing Corp., has formed a pact with MyPoints.com, San Francisco, to jointly offer direct marketing and loyalty programs
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Crazy on the Quad: WCW and partners take the ring on the road.
Looking to pile-drive, body-slam, and suplex college students into a frenzy, Turner Network Television this month takes its highly successful WCW Monday
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By the Book
Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding