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Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

New York City-based Vanity Fair Intimates this month kicks off the first product launch for Vassarette since the company bought the lingerie brand in

The topics changed from session to session, but the theme at this year’s Supermarket College conference was consistent: Loyalty marketing should be implemented

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

HBA-related Web sites deliver `intimacy marketing’ to consumers. Traditional stores better schedule a makeover.A rose by any other name may smell as sweet,

It was a creative concept no sane QSR marketer would have ever attempted on his own. But sometimes, if you’re lucky, you get some help from your customers.In

These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top

Packaged goods marketers Quaker Oats and Veryfine Products have joined forces with Coupons.com to launch an Internet-based system that enables consumers

Can’t keep up with the avalanche of soy, Internet integration, and sampling SUVs? Try the caffeine candy.If you walked the floor of this year’s Food Marketing

Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the