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Can a new marketing menu satiate consumers – and franchisees?The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain

New Page 2 The History Channel, New York City, is taking to the streets with a mobile tour bringing a little history to 50 cities. The History Channel

Traveling Companions Hotels bunk with bedfellows from soccer players to turtles. Partnership has taken on new meaning in the hospitality industry as hotels

Dr Pepper/Seven Up this month starts shooting from behind the three-point line with a January-through-March college basketball-flavored campaign for 7-Up.The

Universal Studios Consumer Products, Universal City, CA, signed a three-year licensing deal with toy maker Lego Co., Enfield, CT, to create product based

Specialty printing is taking a lot of new twists and turns.If your business is involved in specialty printing, it’s a good time to be you.The market sector

H&R Block adds partners, recalculates Refund Rewards. H&R Block is using new math this year.The Kansas City-based company kicks off four joint promotions

Bashas’ Supermarkets’ card rewards customers IS A “THANK YOU” all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions

AS PROMISED LAST ISSUE, our trip through the wilds of the holiday 2000 catalog offerings continues. Please keep your hands and feet inside the car at

Strong Medicine Drug companies turn to CRM to boost their prescription refill businessPRESCRIPTION DRUGS don’t seem well-suited to direct marketing. Pharmaceutical