Search Results for: coupons

  • Charity Begins at the Home Page

    Nonprofits and donors are linking online faster and cheaper than they ever have before. Here’s how marketers can join in.Robin Lee Greiner sounds more

  • On the Go

    Norwalk, CT-based alternative drink maker South Beach Beverage Co. this spring will trade beeps for sips in a multi-million-impression pager promotion

  • Down on the Pharm

    Drug store chains stretch beyond Rx to take on mass merchandisers.Drug store chains are following a new marketing prescription that includes more spending,

  • Agencies

    Grass Roots Marketing

    Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.

  • Agencies

    LETTERS TO THE EDITOR

    Kind Words for Kris I thought Kris Oser’s article “Strong Medicine” (DIRECT, January) was outstanding. It was obvious she’d done a lot of research. Jay

    Tagged in:
  • Agencies

    Winning Big

    Campaign breathes new life into New Jersey’s Pick-6 The New Jersey state lottery bet $1 million on a coupon incentive campaign and in return won more

  • Agencies

    By Whose Authority?

    What’s wrong with this statement by somebody who supposedly is a professional salesperson?”An authoritarian source says this move is imperative.”You guessed

  • Flare-Up at Burger King

    Can a new marketing menu satiate consumers – and franchisees? The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain

  • Multiple Pit Stops

    NASCAR Racers drives into second season with a full crew of partners. Fox Family Worldwide is at it again. The Los Angeles-based entertainment company,

  • Flare-Up at Burger King

    Can a new marketing menu satiate consumers – and franchisees? The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain