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It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

It’s not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.

It won’t be a sleepy summer in Plano, TX. Dr Pepper/Seven Up, the No. 3 carbonated beverage company, has a full marketing slate planned for its top brands

Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

ST. LOUIS-BASED Anheuser-Busch, Inc. this summer takes a break from supermodels and million-dollar prizes with Thirst for Summer, a three-stage effort

It’s not easy getting from Colorado Springs, CO, to Columbia, SC, in 48 hours at least for an 18-wheeler and two vehicles filled with 12 field staffers.

How nice it was to see Amazon.com, fresh from its second quarter of operating profits, represented at the New York Premium Incentive Marketplace trade

St. Louis-based Anheuser-Busch, Inc. this summer takes a break from supermodels and million-dollar prizes with Thirst for Summer, a three-stage effort

MasterCard International has signed a co-marketing agreement with Welcome Real-time. The agreement gives MasterCard members access to Welcome’s XLSmart,

UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films’ Dimension division looked like a big winner last spring when