How nice it was to see Amazon.com, fresh from its second quarter of operating profits, represented at the New York Premium Incentive Marketplace trade show last week. The Seattle-based online retailer’s appearance marked its first participation at any premium forum. Welcome to New York City, guys: Pull up a stoop and have a cup of our coffee.
Amazon was touting discount coupons to its site, which could be used as premiums. Gift certificates have a basic flaw. One interaction (if redeemed) and they’re gone. Amazon may end up with the recipient’s business, but the marketer offering the certificate doesn
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