Search Results for: coupons

Experian Marketing Services recently released some insights from it analysis of Dec. 9. Among the findings is that more email campaigns mention offers in the subject line than last year, and fewer subject lines are touting flash sales than they were this time last year. According to Experian, 28.6 percent of email campaigns have offers […]

We’re continuing our series of profiles of local-commerce companies by featuring Clutch. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Clutch, […]

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Toys”R”Us has teamed up with Ubisoft to launch “Toys’R’Us Towers,” a free Facebook game that’s offering shoppers real-world benefits. The game gives players the chance to “step into the shoes of the newest employee at Toys’R’Us” as a manager of their own toy store. Players can accumulate experience and sales to work their way up […]

Huggies, owned by Kimberly-Clark, ran a promotion in the spring offered via email, its Facebook page and its website. It gave consumers $1.50 off any package of diapers. Those interested in redeeming the offer had three choices: 1) print out the coupon and use it, 2) refer three friends or 3) click a button to […]

Groupon is valued at about $2.8 billion, less than half the $6 billion Google offered back in late 2010. So at 50 percent its original price, would Groupon be an attractive acquisition target for Google or any other potential buyers? According to one analyst, Groupon’s slowdown and the potentially cheaper route of investing more resources […]

Merchant Warehouse, a provider of credit card processing equipment, software and merchant account services, has put together an infographic with some helpful information and pointers for businesses looking to boost their holiday sales by taking advantage of the mobile marketing movement. “It’s no secret that holiday shopping delivers a surge in sales for many retailers,” […]

Nielsen recently published “State of the Media: The Social Media Report 2012,” a whopper of a recap of all things social media from the past year. Among the many interesting findings in the report is that a third of people say ads on social networking sites are more annoying than other online ads. Also, Asian […]

Armed with plenty of information about their customers’ habits and whereabouts, AT&T and Verizon Wireless are getting in on the daily-deals game. Both mobile carriers are offering customers location-based coupons and daily deals. AT&T Alerts is an SMS location-based offers platform. Verizon Selects, a pilot program, leverages the demographic information stored in its customer databases, […]

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.