Search Results for: coupons

Online coupon service CoolSavings this week introduced Buy Anywhere, a new program that enables marketers to offer coupons that can be redeemed across

Serena Williams is finding money where her mouth is. The tennis pro stars in two separate promos for Wm. Wrigley Jr. Co.’s Doublemint gum and for Unilever’s

Loyalty marketing program UPromise lost one of its cornerstone members when Toys R Us let its contract run out last month. Two-year-old UPromise channels

Promotion spending exceeded advertising spending last year with $233.7 billion spent on consumer promotion compared to $211.7 billion on ad expenditures,

USA Interactive has completed its acquisition of coupon book marketer Entertainment Publications for $360 million. Based in Troy, Michigan, Entertainment

CoolSavings Inc. has debuted a marketing platform that lets consumers redeem coupons at any sales channel they want. Through the Buy Anywhere program,

After more than a decade of next to nil advertising, Tasty Baking Co. has hired an ad agency and plans to roll out with a major integrated campaign over

Howard Johnson International is hoping to fill hotel rooms with its Pillow Pay Off promotion, which places scratch-off game cards on the pillows of each

In keeping with the trend in a growing creamy coffee segment, Folgers has introduced Cappuccino. The coffee began appearing this month in retail outlets

Bankrupt Kmart Corp. is biting into the executive ranks with its latest round of job cuts, including laying off Steve Fueling, senior vp-marketing and