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At last year’s Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip, one of the weekend’s most popular pop-up experiences. (After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?) […]

Valentine’s Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the […]

Once seen as off-limits, classrooms are now fertile ground for brands like Jersey Mike’s and Kleenex, creating mutual benefits for both schools and communicators. Our author explores the benefits and successes of communicating in schools.

Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside group to accelerate retail standardization, hoping it would happen in 2024. The group later merged its work […]

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night […]

Harrison Gross, CEO of smart eyewear brand Lucyd Eyewear, discusses the marketing and customer experience tactics the brand employs to stay relevant and growing in 2024. Facebook ads are roughly half as effective today than they were five years ago, said Lucyd Eyewear CEO Harrison Gross.   Most retail marketers know this and point to Apple’s […]

Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn […]

As political ad spend surges in OOH, publishers seize the opportunity to capture voter attention. Discover how creative campaigns, programmatic, and location-based targeting drive the future of political messaging in OOH and DOOH formats.

This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.