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ASK THE PROMO PRO Have a question about event insurance or that Connecticut tax recently imposed on advertising services? Just ask one of our experts

We’re all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,

What should marketers do to entice people to visit their Web sites and spend money? For starters, they should learn the simple truth that customers want

NOW THAT THE MUSHY flowers-and-candy Mother’s Day season has passed, it’s time to break out the power tools for Father’s Day. The Hallmark Channel is

Days Inn Worldwide hopes to drive incremental room nights at its 1,900 hotels with its Sizzlin’ Summer Days promo offering Hot Deals, Hot Meals and Cool

In a long-term agreement, Disney Consumer Products and Well’s Dairy, Inc. have launched a variety of ice creams, frozen novelties and yogurt products

Office Depot has begun a 3.3 million-piece direct mail campaign to promote its new Ink Depot initiative. Ink Depot is an area in each of Office Depot’s

Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons

Brown & Williamson Tobacco has teamed with PageMaster Corp. to offer its KOOL cigarette buyers the chance to redeem coupons for an alphanumeric pager.

It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a