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The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That’s happening on its own.

THERE ARE MANY different ways that companies select the promotional offers they will use for their next promotional period. Companies and agencies use

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

CLEAR CONNECTION With Do Not Call laws all the rage, Gryphon Networks has developed automated Do Not Call and privacy compliance solutions for telephone

Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me

Reckitt Benckiser plc is using both online and offline media to build market share for its Lysol cleaning products line. Dadi Akhavan, president/COO of

NEW LISTS SI E-mail Subs Sports Illustrated’s e-mail subscribers file includes the names of 403,353 active subs. E-mail files of 150,471 active newsletter

I wonder who’s wearing the red shirt these days. Minnesota Public Radio put a bunch of red corduroy shirts into members’ closets during a fundraising

To a child, a year is the eternity that passes between two birthday parties. Knowing how important these anniversaries are to children (and how many children

Cookware brand T-Fal is partnering with Redco Foods’ Salada tea for a rebate offer on T-Fal electric kettles. The offer$10 off the kettle with proofs