Cookware brand T-Fal is partnering with Redco Foods’ Salada tea for a rebate offer on T-Fal electric kettles.
The offer—$10 off the kettle with proofs of purchase from two Salada boxes&3151;runs on 5 million boxes of black, green and decaffeinated Salada tea. Boxes hit shelves in July.
At the same time, Pine Brook, NJ-based T-Fal will pack four sample bags of green tea and coupons in with kettles. T-Fal and Boston-based Redco will link their Web sites to tout the offer. Two 16 million-circulation FSIs drop in September and January 2004. The promo runs through September 2004.
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