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Restaurant chain Chick-fil-A launched the seventh edition of its annual cow-themed calendar last week. The calendars, priced at $5 each, include monthly

Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail

McDonald’s Corp. last week opened the first of seven McCaf coffee shops inside McDonald’s restaurants in Raleigh, NC, and San Francisco. Big Mac hopes

LEGO: is holding a nationwide contest in which kids between the ages of six and 17 have 45 minutes to build something with 2,000 bricks based on a theme

Campbell’s Soup Co. is stopping in cities across the country to offer samples of its Campbell’s Select soups. The tour hits 24 malls in 18 cities where

Loews Cineplex Entertainment adds promotional overlays to its gift certificate program as it replaces paper gift certs with Reel Dollars gift cards. Collectable

Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,

Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of

There was a time when promotion was the short-term tactic marketers drew upon to push the sales needle that extra bit needed to hit a quarterly or annual

The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held