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  • P&G Increases Support for United Negro College Fund

    Procter & Gamble will use a slate of promotions in 2004 to increase its donation to the United Negro College Fund to $1.1 million. Cincinnati-based P&G

  • Payless Tailors Online Game to Shoppers

    Payless Shoe Source wrapped up an online sweeps this week that tailors game play to shoppers’ preferences. Players tell what kind of shoes they buy, then

  • Kraft, Curves Team for 2004 Promos

    Kraft Foods teams with fitness chain Curves International for a yearlong calendar of joint promotions targeting women. First up is a January-February

  • Loose Cannon: Norville T. Hooms, DM’s “Candide,” Dies at 81

    Norville T. Hooms, of Battle Creek, MI, died last week at the age of 81. The cause of death was advanced ennui. Although Hooms was a passionate direct

  • Coupon Problems Lead to Checkout Rage

    A woman buying groceries at a Pennsylvania grocery store earlier this month slowed down the checkout line with coupon problems, which ended in a scuffle

  • News Briefs

    THE FEDERAL TRADE COMMISSION: in a response to a request for public comment by the U.S. Food and Drug Administration, filed a comment Monday regarding

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  • THE Idea Makers

    THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue

  • Step Inside

    Get ready for china cups in McDonald’s restaurants. This month McDonald’s Corp. opens four McCaf coffee shops inside McDonald’s restaurants in Raleigh,

  • Burger King On-Base Campaign Targets U.S. Military

    Burger King kicked-off the “Get With The Spirit, Soldier” holiday marketing campaign last week for the Army and Air Force Exchange Service’s network of

  • Britney Spears’ CDs Promoted on Sbarro Drink Lids

    The first of two new Britney Spears CD-ROMs appeared on drink cup lids last week at Sbarro restaurants across the country. The three-song CDs are distributed