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Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

For a child of the ’50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The

Panasonic has taken to the skies to find technology-savvy consumers and business people to entice with its array of products. As part of a sweeping, integrated

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing

January Diageo completed its sale of Burger King for $1.5 billion (almost a third off the original asking price, thanks to stiff market conditions for

Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe

Sonny and Cher live again. A DVD set of the 1970s musical duo is selling gangbusters through an infomercial and even better through a Web site, according

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

Procter & Gamble will use a slate of promotions in 2004 to increase its donation to the United Negro College Fund to $1.1 million. Cincinnati-based P&G