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News Briefs
CALVIN KLEIN: has named actress Scarlett Johansson as the face for a new Calvin Klein fragrance launching this fall. The 19-year-old received two Best
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BIC Partners with Rockettes to Launch Soleil Shaver
Milford, CT-based BIC USA, Inc. is introducing the new Soleil triple-blade shaver next month with the help of the Radio City Rockettes. A Girls Night
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Live from the DMA’s Catalog-on-the-Road Day: Relationships Key in Multichannel Strategy
In a multichannel environment, relationships with customers are more important than ever to build brand, according to Jeffrey P. Kleinfelter, senior research
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Live from the DMA Catalog-on-the-Road Day: Catalog Challenges
No matter what the channel, catalogers face challenges. Three marketers — from REI, Brookstone and Potpourri Group — shared some of their businesses’
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CoolSavings Buys Alliance Data’s TMS Business
Online couponing firm CoolSavings Inc has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems. The purchase includes TMS’
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Coupons Inc. Scores Legal Victory Over Counterfeiters
Coupons Inc., a provider of consumer-printed coupon marketing and technology solutions, has won an injunction against counterfeiting of its coupons in
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Xtra
1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft
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PROMO’S CAUSE MARKETING PLANNER FOR 2004
CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com
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Email
Watch Your Language!
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
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Kahlua and Russell Stover Partner in Valentine’s Promo
In celebration of Valentine’s Day, Kahlua and Russell Stover are offering rebates and instant coupons to consumers who indulge in a sip of coffee liqueur