Search Results for: coupons

AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.

Laura Johnston, executive creative director for Geometry Global Chicago, discusses the widely expanded role of the creative director.

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

If projections from eMarketer are accurate, 52.0 percent of adult Internet users in the U.S. will use digital coupons this year. By 2015, that figure is expected to rise to 57.5 percent. According to eMarketer, there will be 102.5 million adults using digital coupons this year in the U.S., up 11.0 percent from the 92.3 […]

If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. Whatever the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.

Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

When it comes to customer acquisition and retention, Facebook appears to be of utmost importance for local merchants, according to a survey conducted by Reply.com. Nevertheless, email remains an important tool for retaining new customers. Reply.com’s “Pulse of Local Business Survey” found that 65.1 percent of respondents said they use Facebook to acquire new customers […]

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.