Search Results for: content marketing

A look at the email marketing tactics of presidential candidate Kamala Harris—and why they are scoring with her audience.

It was a busy Tuesday for Fubo as it not only checked in with its 2Q24 earnings results, but also kicked off the preliminary injunction hearing for its suit against Venu Sports partners Disney, Fox and Warner Bros. Discovery.

Fox Corp.’s leadership was steady as the company posted its mixed results for fiscal 4Q24, but it’s already looking forward to 2025.

Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.

Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences. 

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to […]

Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.

Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies.

There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.

By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.