Search Results for: content marketing

Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes

The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

Cataloger restyles its technology and staff in hopes of increasing online salesthe Spiegel Group, hoping to grow its online sales to 20% of its total

Pins & Needles A Los Angeles law firm pulled the plug on a “dimensional” mailing because recipients were afraid to pull the pin on its content – a paperweight

Integration between Web and print custom publishing is on press LIKE THE CATALOG WORLD – which discovered that while people want the convenience and speed

UD Enrolls CD Program In August, we reported on the University of Dayton’s customized e-newsletter efforts to reach alumni (“E-News Is Good News,” page

Alloy targets teens with free voicemail service BE IT BY PAGER, cell phone, e-mail or good-old-fashioned handwritten notes passed in class, teenagers

Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware

Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded