Search Results for: content marketing

Habla Personalization? Si’! Yupi.com uses customized Web pages to get users involved in its Spanish-language siteWHEN YOU GET RIGHT down to it, Yupi Internet

As I prepared to give a presentation on custom publishing last October, I realized that my all-time favorite custom title was one I’d first encountered

Connect with your customers by showing them you care Companies with strong customer relationship management initiatives realize that relationships aren’t

Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching

A&E, Madam Tussaud’s bring Biography into museums. New York City-based A&E Networks has bought popular documentary show Biography a ticket into Madam

App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application

WHAT A RELIEF – WE’RE FINALLY IN THE YEAR 2001.This time last year, you couldn’t open a newspaper without seeing some sort of “Best-of” list, as in “The

Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,

First, let me express my appreciation for naming ATD-American Co. as one of your Market Leaders for 2000 (“A Quiet Rise to the Top,” Nov. 15, 2000). But