Search Results for: content marketing
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Valassis Buys Into Coupons.Com
Valassis Communications Inc., based in Livonia, MI, has formed an alliance with Coupons.com to broaden its reach online, according to wire service reports.As
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Live From Toronto: Twice as Many Canadians as Americans Bank Online
Although Canada lags behind the United States in Internet use in general and in e-commerce in particular, about twice as many Canadians bank online as
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Internet Expenses Cause Net Loss for InfoUSA: Revenue Up 46%
InfoUSA, Omaha, NE, had first quarter 2000 net sales of $81 million, up 46% from $55.5 million in first quarter 1999. For the quarter, the company had
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1-800-Flowers.com Launches Spanish-Language Site
1-800-Flowers.com, Westbury, NY, has launched 1-800-Lasflores.com, a flower and gift Web site with content entirely in Spanish. The site is located at
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L90 Taps Radicalmall for Viral Marketing
L90 Inc., a Los Angeles-based Internet advertising and direct marketing services company, has hired interactive e-mail company, RadicalMail, to further
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Live From Miami: Brooklyn Union E-BRC Brings in Leads
After energy marketer Brooklyn Union launched a Web site dedicated to the online business reply card — an emerging e-marketing tool — responses via
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So Much for TARGETING
Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just
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Agencies
Creating a Customer Information Management Plan
Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools
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Agencies
WebFlyer Plans Custom ISP
WebFlyer, an Internet site dedicated to frequent flyer programs, is extending its brand by becoming a free Internet service provider.This will put the
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Agencies
Ampex Ad Headline a Wee Bit too Wee
Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it