Search Results for: content marketing

It’s time for consumer marketers to wake up to the 50-plus market, the growth segment of the new millennium. Some facts and some tips.In the marketing

It may not have been pretty, but Daniel Aquilar’s dive into a vat of mashed potatos paid off handsomely.The 21-year-old traveled to Mann’s Chinese Theater

If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided

Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful

Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.The Boston publisher

Until Lee Iacocca came along, corporate chief executives were content with their overpaid salaries, their overstuffed perks, their overgreedy stock options,

How many ways can you push products to teens?Manhattan Beach, CA-based MXG Media Inc. is about to find out this fall when it debuts online video programming,

Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,

R.R. Donnelley Online Services, the Internet solutions group of R.R. Donnelley & Sons Company, Chicago, has purchased an equity stake in Multimedia Live.

Kideo Productions Inc., New York, a producer and direct marketer of photo-personalized children’s products and licensed content for the home entertainment