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TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the

FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these

TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,

TEN GALLON HIT www.whymilk.com Americans may be going gaga for skim, but on this site you get the whole kit and caboodle. Track the 100-city Better Bones

Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that’ s the

Two more bills clamping down on the direct mail sweepstakes industry have been introduced in the Senate.The two bills, which were introduced Wednesday–the

Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

With two Senate subcommittees about to launch a joint investigation into the direct mail sweepstakes industry, a pair of bills have been introduced in

National Football League has signed an arrangement with ThingWorld.com, a Newton, MA-based Internet multimedia company, to create protected, copyrighted

Something new for direct marketers who never thought they could compete with traditional advertisers at major sporting events: LCC Sports and Entertainment