Search Results for: content marketing

Sometimes, the best part of a radio promotion happens off the air. Marketers are using station tie-ins to bring their brand experience to the street.

DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain’s

A U.S. Bankruptcy judge gave Kmart Corp., Troy, MI, permission to drop its five-year-old sponsorship of NASCAR, Daytona, FL, as part of reorganization

Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious

It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch

E-mail marketing company Bigfoot Interactive has reworked its business model to serve specific vertical markets. The change allows clients within the

Online learning community Bigchalk.com is hoping a redesign of its HTML e-newsletter format will double its subscriber base to 700,000. The redesign,

Apparel dealer The Wet Seal Inc. will relaunch its direct marketing business in July with a 1.2-million-copy catalog mailing. The book will include some

A trio of campaigns touting the launch of Microsoft Corp.’s Xbox racked up five awards for two agencies in the Promotion Marketing Association’s 2002

ACTION! That’s what’s in store for those who attend next month’s StarPower conference. This year’s Promotion Marketing Association conference promises