Apparel dealer The Wet Seal Inc. will relaunch its direct marketing business in July with a 1.2-million-copy catalog mailing. The book will include some magazine content. Another 2 million copies will be delivered in a holiday drop.
Next year the catalog is scheduled to mail four times.
The book’s revival comes as the company debuts Seal TV, an in-house fashion and entertainment network, at 210 of its stores that air music videos. The Wet Seal will wire all of its stores for Seal TV by the end of the year.
The firm is based in Foothill Ranch, CA.
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