Search Results for: content marketing

Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world’s largest packaged goods

WHEN MY WIFE TOLD ME she had entered a subscription in my name for Vanity Fair, I wasn’t at all surprised. Vanity Fair has spectacular editorial content

Blackstone Capital Partners III LP has bought a majority stake in music mail order marketer Columbia House Co. for about $400 million, according to published reports.

Don’t tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future

Why No DR Print? I was disappointed to see that direct response print media magazines and newspapers were not tracked in DIRECT’s annual marketing survey

GMR Marketing 5000 South Towne Drive, New Berlin, WI 53151 Phone: 262-786-5600Fax: 262-784-7560URL: www.gmrmarketing.comOwnership: Omnicom GroupCEO: Gary

Magazine Web sites that attempt to replicate the bells and whistles of direct mail may be distracting prospects. They also may be cutting down purchase

The initial code name for BMW’s Hire Film Series was the Big Idea. It was big for so many reasons. It accomplished a laundry list of heavy objectives

MAKING A SPLASH With 75 percent of the earth covered by water, Edison, NJ-based Aquatising figures its brand of water-oriented marketing can’t miss. The

Direct mail is still king when it comes to allocating marketing budget, but e-mail use has steadily made inroads and ranks second, according to a new survey.