Search Results for: content marketing
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Agencies
TOP SEARCH ENGINE PLAYERS At a Glance
ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express
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Short Cuts
Electronics For Imaging has teamed up with Scitex Digital Printing to jointly develop a custom server to drive Scitex Digital Printing’s next generation
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BACK-END AND BELOW-THE-LINE SERVICES
CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.
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Revving Up
Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%…
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DIRECT Listline
Findyourspot.com at Postal Address Within the past 12 months, 299,141 people have filled out an online lifestyle and interest quiz. The quiz matches new
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IVillage Notified that its Stock May be Delisted
IVillage Inc. has been warned by the Nasdaq Stock Market that its stock may be delisted due to noncompliance with a marketplace rule. Nasdaq notified
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MindArrow Wins Patent
Rich media firm MindArrow Systems Inc., has been issued a patent covering the way it sends rich media e-mail. The patent covers the mechanisms and methodology
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Agencies
Mags Face Decline in Renewals
A surge in subscription marketing programs that don’t require subscribers to pay up front is having an unanticipated consequence on magazine publishers.
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Agencies
Better Marketing Reception
Today’s competitive environment requires the ability to make each marketing channel as efficient as possible. The goal of ensuring that all customer contacts
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Brandt to be Advisor as AOL Juggles Senior Leadership
Jan Brandt, Direct Marketing Days New York’s Direct Marketer of the year in 2000, will step down as vice chair and chief marketing officer of America