Search Results for: content marketing

Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success

could be 7Up’s lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which

A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the

CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting

Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,

In its first partnership with a cereal brand, the American College of Sports Medicine will promote health and fitness on millions of Wheaties cereal boxes

T-Mobile enjoyed a 15% lift over previous single-channel campaigns when it conducted a multi-channel effort through America Online Inc. The goal of the