Search Results for: content marketing
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Sen. Lieberman Takes on Junk Food Marketers
Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.
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Sen. Lieberman Takes on Junk Food Marketers
Connecticut Sen. Joseph Lieberman is promising to help parents raise healthy children by going after marketers who target young children with junk food.
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New Landscape in St. Louis
It’s time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and
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Virtual Yule
Pour out the eggnog, tote up your wish list and rev up your mouse. This holiday, eBay hopes consumers will log on to the world’s largest Secret Santa
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Agencies
The PG-13 Trap
This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.
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Agencies
DIRECT listline
NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a
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Agencies
Trimming Down
As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed
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Agencies
A Challenge Mailers Shouldn’t Refuse
There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s
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Loose Cannon: I Read The News Today, Oy Vey
Potentially distressing news floated across the pond last week: The Times of London announced that it would create a tabloid version of its larger format
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Celebrating the Best
Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of