Search Results for: content marketing

Direct marketers should stay informed about and vocal in their support of legislative issues that directly affect them, especially postal reform and the

The Direct Marketing Association has sharply criticized the Federal Trade Commission’s proposal to raise fees for telemarketers to participate in the

The desktop space has been a battleground between advertisers, publishers and affiliates in the online marketing industry for years.

Clear Channel Entertainment is expanding its marketing services organization to include TV production and special events services. The New York City-based

Nokia has signed a multi-year marketing alliance with the men’s and women’s National Basketball Associations and to be the official mobile phone of the

SAMPLING DISPLAY PromoWorks, Schaumburg, IL, has created the PromoDisplayKit, an in-store demo kit whose carton transforms into an instant display unit

Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.

There’s been a lot of hoopla surrounding the response Madison Avenue is mounting to TiVo and other digital video technologies. If consumers won’t watch

4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,