Search Results for: content marketing

  • DMA Asks FTC to Recognize Transactional Vs. Commercial E-mail Differences

    The Federal Trade Commission should clarify the CAN-SPAM act to recognize the difference between purely sales-oriented e-mail and billing, transaction confirmation or other relationship messages, according to lobbying efforts from the Direct Marketing Association.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Frontgate Holds Estate Sale Thrifty shoppers know the advantages of shopping estate sales for finding high-quality products at marked-down prices. Mail-order shoppers searching for bargains on upscale merchandise need look no further than Frontgate …

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  • Narrowing the Field

    STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has

  • Agencies

    Small City Big ideas

    It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

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  • Setting Standards

    Last month, PROMO took an overview look at marketing that leverages mobile phone communications. To date, the most cutting-edge SMS (short message service)

  • Motorola Signs Sharapova

    Motorola has formed a global marketing agreement with Wimbledon Champion and rising pop-culture icon Maria Sharapova. The multi-year relationship will include global advertising and event appearances and allow fans to stay connected to Sharapova via …

  • Agencies

    NFL Shifts Kickoff Focus Back to Football

    Even before Janet Jackson’s infamous “wardrobe malfunction,” the National Football League had decided to make its entertainment events more football oriented, starting with this season’s NFL Opening Kickoff special. The league said it would control all …

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  • FTC Holds List Firms Accountable for Telemarketing Scripts

    Three list companies that allegedly violated the Federal Trade Commission’s Telemarketing Sales Rule (TSR) have settled with the agency, agreeing to pay

  • Mail Stream: A Report on Incoming Direct Mail

    Women’s apparel and accessories catalog Coldwater Creek Spirit makes a splash this summer with the mailing of a few oversized editions. In its two most recent promotions, Kiplinger’s Personal Finance joins a long line of mailers that have found ways to tweak a standard voucher.

  • The Marketer’s Holy Grail?

    With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging