Search Results for: content marketing

The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing

24/7 Real Media, Inc. has teamed up with Vindigo, a U.S. mobile media company, to deliver a wireless protocol (WAP) advertising services.

Cingular Wireless has signed as the official wireless partner of the Mexican National Soccer Team and its five-match tour in the U.S. this year. “We’re delighted at the opportunity to help bring Mexican soccer to the U.S.,” said Hendrik Schouten, …

The Coca-Cola Co. reported fourth quarter revenue of $5.26 billion, a 2% increase from $5.18 billion one year ago. For the full year, it reported only modest growth in revenue and unit case volume, prompting its CEO to say the company was not content …

Search as an industry is always in the news. And these past few week’s have been no exception. Rather than earnings or user base statistics, the most recent news has focused on feature developments and operational strategy

A new media company is selling 10-second ad spots and closed-caption sponsorships for broadcast and cable TV. The Los Angeles-based company, TV10s, will sell 10-second ad slots and sign brands to sponsor closed-captioning during TV programs. John …

Through star power, humor and even an offer to win a trip to outer space, marketers showcased their wares in full force during Sunday’s Super Bowl extravaganza. Brands that each paid the $2.4 million for a 30-second spot on FOX took fewer risks with …

Maynard, MA-based Monster Worldwide aims to improve its market timing with personalized e-mail offers and Web site promotions with new Affinium predictive analysis and campaign management software recently acquired from Unica Corp. of Waltham, MA.

Best Buy Launches Catalog for Small to Medium Businesses Big-box consumer electronics marketer Best Buy began targeting small and medium-sized businesses in recent months, leveraging its existing direct mail and online operations in a new market. Since …

WAMU, a public radio station in Washington, DC, thought it was on the right track when it redesigned its Web site last year.