Search Results for: content marketing

A general newsletter is a great way to get started in the e-zine game, especially if your audience is diverse. You can use a general-interest newsletter to promote a wide variety of offerings and see what works.

TNT is partnering with elite carmaker Audi to give TV viewers a commercial-free experience during the debut of its new series The Closer. Under the partnership, TNT will present the premiere episode without commercials to viewers—an experience typically …

WorldNow a New York-base advertising technology provider has launched Local Media Network (LMN), a consortium of 147 Web sites affiliated with television stations, to compete for online advertising with established Internet advertising giants such as Google, Yahoo and AOL.

As TiVo and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement. Producers of reality shows such as” Extreme Makeover: Home Edition,” “Monster Garage,” and even talk shows like “Oprah” use placement to

Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.

Pepsi Lime and Diet Pepsi Lime are making their national debut just in time for the lucrative summer months with a blend of promotions dangling hefty prizes. The “Lime Guys”—a couple of friendly, animated lime characters—debut next week on two …

Most companies recognize that their domain names are vital to establishing their brand identity on the Internet, and that they are valuable business assets, whether they manage them in-house, use an outside vendor, or use some combination of the two.

In-store TV network, Premier Retail Networks has signed an agreement with U.S. Spanish-language network Telemundo to add content to Wal-Mart Television Network for Hispanic customers. As part of the agreement, announced Tuesday, Telemundo will produce …

Turner Broadcasting System, Inc. is forging its way into the videogame industry with plans to offer a new broadband network this fall via personal computers. The service, called GameTap, marks the first of its kind games-on-demand services offered by a …

As TiVO and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement.