Search Results for: content marketing

When both the New York Times and the Wall Street Journal choose to a cover a topic, chances are it is a press worthy story. On the rare instances that they cover a story that involves our industry, it generally focuses on growth and the size of the market.

As the battle for next season’s ad dollars winds down, the winners and losers have emerged. In the winners’ corner: ABC, CBS and several cable networks,

Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make

Verizon Wireless got a great date for the Oscars. Access Hollywood met Million Dollar Baby star Hilary Swank on the red carpet and showed her a Verizon

Adware is not inherently bad…
As an affiliate marketer on the distribution end of the business, it’s difficult for me to categorically label this form of online marketing as malicious. The problem lies not in the applications themselves…

For those e-mailers who go out of their way to do everything right—getting permissions, using double opt-ins, employing an e-mail service provider, applying SPF authentication and generally treating the Can-Spam Act as the e-mail equivalent of the Bill of Rights—here’s some disturbing news:

Sometimes a seemingly random occurrence can lead to one’s viewing the world differently. That experience happened recently when observing a seven year-old girl skip through commercials with the help of a digital video recorder (DVR). Until that moment…

Another week, another $100 million plus deal – that has certainly been the case the past two months regarding mergers and acquisitions activity in the Internet advertising related space. This week’s deal? Viacom, the parent company to MTV Networks…

Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include

MARKETING WERKS: Chicago, last month hired Chris Hartweg as senior account manager, a new post at the mobile-marketing shop. Hartweg had been director of sponsorships for Clear Channel Entertainment’s music division in Chicago, handling work in Illinois …