Search Results for: content marketing
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Mail Stream: A Report on Incoming Direct Mail
J Fisher Casts Off New York City retailer Urban Angler recently launched the fly fishing catalog and Web site J Fisher, offering a greater selection of fly tying materials, fly lines and new products and rods. The first edition, titled “Summer 2005,” …
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Digital Thoughts – Part 1 – A, B, C, D, eUniverse
Less than a week after announcing that it had settled its spyware related trespassing lawsuit with Elliot Spitzer, Intermix Media again made headlines. This time, though, the headlines involved Intermix gaining a substantial amount of money as…
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Digital Thoughts – Part 2 – Music To Their Ears
During eUniverse’s ultimately turbulent fiscal year 2003, they acquired direct marketing focused Response Base, a company run by Chris DeWolfe, who along with the other co-founder of MySpace.com, Tom Anderson, had also worked at XDrive.com…
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Agencies
StairCycle Wins Ten Million Yahoo Views
Craig Ridenhour’s business start-up began small, with conversations in a Phoenix doctor’s office seven years ago. But it took a turn for the big time in June when StairCycle Innovations was named winner of the Yahoo! Search Marketing “Think Big” contest for small entrepreneurs. Between national press interviews, photo ops in Times Square with Sir Richard Branson– who judged the final round of contestants picked from 8,000 applicants– and the award of 10 million free ad impressions across the Yahoo! network, “It was the craziest day of my life, and the best,” says Ridenhour.
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Agencies
Sugo Taps McConnell to Open New York Office
Music and multimedia agency Sugo has opened a Port Washington, NY, office under managing director Sari McConnell. McConnell add the title to her current post as VP-marketing and product development for Foster City, CA-based Sugo. The agency also has …
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Agencies
Case History: Firm Props Up Its Business with E-Mail Newsletter
Unless you’re a florist, photographer, caterer or interior designer, you probably don’t think much about prop columns.
But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas.Tagged in: -
Digital Thoughts – A Crash Course in the Vendor Landscape – Part 1
This past Monday, Cliff Kurtzman, from Online-Ads, and I gave a presentation during Ad:Tech Chicago 2005 called, “A Crash Course on the Digital Marketing Vendor Landscape,” a talk that tried to untangle what some of those even in our space…
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Digital Thoughts – A Crash Course in the Vendor Landscape – Part 2
The first half of the newsletter version of “A Crash Course in the Vendor Landscape” covered the display ad network space and three areas that overlapped with it – ad serving, contextual / behavioral ad providers, and adware. We also covered ad rep firms…
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Zunch Acquires SalemGlobal Internet, Opens NY Office
Zunch Communications Inc. has acquired online services firm SalemGlobal Internet and opened a New York office.
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J. Crew Cues In-Store Music
Apparel retailer J. Crew has tapped DMX Music for in-store music programming in 250 J. Crew stores. Los Angeles-based DMX will create a customized soundtrack with music and marketing content for J. Crew’s 200 U.S. stores and 50 stores overseas. DMX …