Search Results for: content marketing

  • Yahoo Tests Major Boost to Contextual Network

    Competition is heating up among online ad channels and Yahoo has thrown the latest log on the fire with yesterday’s announced beta test of a newly expanded network of Web pages for contextual ads.

  • Agencies

    Cingular Building Loyalty Program Through Free Concert Tour

    Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in …

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  • Mobile Media Readies TV-to-Cell-Phone Network

    The Mobile Media Co. has bought Rubberduck Media Lab as it readies to launch global mobile TV channels that let broadcasters and marketers stream TV programming to mobile phones. Oslo, Norway-based Mobile Media distributes mobile-specific content to …

  • Digital

    Jeeves Joins Search Ad Party

    Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.

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  • Annoying Web Sites Drive Away Customers

    How e-commerce Web sites function is more important to consumers than how it looks, but certain functions commonly used for tracking online behavior can actually drive away some customers, according to a survey findings released by Hostway Corp., a Web site hosting and management services firm based in Chicago.

  • Crowded Field

    The National Hockey League reached a tentative agreement with its players’ association July 13 that puts players back on the ice after a 301-day lockout

  • Agencies

    Wal-Mart Balances the Books

    When Wal-Mart Stores made its first foray into reality TV this summer, it wasn’t the result of work by the company’s marketing department: It was the

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  • Agencies

    Magic Potion

    TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific…if you can find it when you need it. Scholastic.com is

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  • Yahoo Searches Skies With Boeing

    Yahoo has entered into a multi-year agreement to provide search and paid search ads for inflight satellite Internet service Connexion by Boeing

  • Moviegoers Get Texted About Free Trailer Downloads

    Moviegoers at some Twentieth Century Fox and Loews Theaters will get a text message alert if they walk close to a kiosk letting them know they can download free content related to this summer’s movie releases. Moviegoers at the Loews Lincoln Square in …