Search Results for: content marketing

  • Infiniti Dealer uses E-zines to Keep Customers Informed

    Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.

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  • Autobytel’s Condor Tames Search

    A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.

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  • Junked Food

    FOOD MARKETERS AND LEGISLATORS have each zeroed in on kids marketing in an effort to cut obesity among children. It’s a one-two effort that could change

  • Listline e-Newsletter 08/31/05

    Atlantic List Co.now manages Funny Times magazine’s 65,135-name
    subscriber list. A typical reader is politically progressive and earns
    an average of $68,000 a year.

  • New Company Promotes Interactive Multimedia Gift Card

    OptiCom Marketing Group Ltd. and One28 Marketing Group LLC have formed a new company, OptiCom MoxyCard InterACTIVE to pitch its new multimedia gift card. The company will specialize in offering branded content within the retail, entertainment, sports, …

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  • Volvo to Build on E-Zine with Extranet

    It can be hard to develop a sense of community between franchises and their parent company, and even harder to do it between the individually owned franchises.

    But Volvo Rents is tightening the communications gap all around with its e-newsletter, The Rental Channel. And it hopes to do even better when it puts the same material on an extranet.

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  • Blogging and Your SEO Strategy

    If you still think blogs are just online diaries, simply another new communications fad, only used by teenagers with too much time on their hands… think again. Blogs can be a powerful component of your SEO strategy. In case you’ve been in a black…

  • Audio Book Club Returns in Digital Format

    MediaBay Inc. has relaunched its Audio Book Club as a digital shopping hub. It now offers its more than 2.5 million customers audio book content through digital downloads and online orders.

  • Online Newspaper Revenues to Hit $1.4B in 2005: Report

    The Web sites of established offline newspapers are expected to finish 2005 having brought in $1.4 billion in ad revenue overall, or 36% more than 2004

  • Trends Report – Internet Real Estate

    The housing market isn’t the only hot real estate segment…internet real estate is also reaching its peak. Like a marketing company that has figured out how to convert low value PPC keywords or an affiliate that has figured out how to create SEO…