Search Results for: content marketing

Lexus is still spending plenty of money on traditional media, but it has reached a tipping point. Nowadays, it puts plenty of dollars and energy into the below-the-line world. “The explosion and ability to make content in a different way is alive and …

E-mail marketers received an unusually bluntly worded and somewhat inexplicable show of support from the Federal Trade Commission earlier this week in the form of a 16-page letter spelling out point-by-point what a bad idea the FTC thinks so-called child protection state e-mail registries are.

Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

For the typical college freshman, financial planning rarely goes beyond scraping between sofa cushions for the coin to cover Friday night pizza and beer.

PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to

Customers want to talk to brands. And because Bluefly took a chance with an open-ended survey, thousands of consumers told the online retailer what a girl wants.

LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its search contract with MSN in 2003, has launched 161 new vertical “channels” in 13 categories such as health, home, automotive, food, cities, sports and travel.

In regards to online advertising, an advertiser is any person or organization, typically a website that sells a product or service, accepts payments, and fulfills orders. In general, an advertiser places ads on other websites (a.k.a. publishers) that are regularly…

Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis