PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to deliver material from a central content database.
It relies on Total Channel Communications, a service from e-mail vendor IMakeNews Inc. All content and data will be stored at IMN.
The system will facilitate VAR newsletters in several countries, including China, and in multiple languages, according to Greg James, PTC’s senior director for worldwide channel marketing.
PTC has almost 350 VARs. They serve small and midsize businesses with sales of $500 million or less.
Some 10% of the VARs already had
Network
