Search Results for: content marketing

Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film.

Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles.

Bazaarvoice, a company that manages customer ratings and reviews for online merchants, is expected to come out of so-called stealth mode announce its first customers today.

The Los Angeles city attorney’s office has filed a lawsuit against the publishers of the video game Grand Theft Auto: San Andreas for allegedly hiding pornographic material in the game, according to news reports.

Today the affiliate community welcomed a new central repository for important affiliate industry news, articles and commentary at AffiliateMarketingBlog.com. The newly launched blog site features opinions and articles from super

Last week, Yahoo! admitted that Google has a stranglehold on the search engine market and that they can not do anything to change that. Essentially, they announced that they were content with being #2 in the search engine

From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and entering into a more mainstream Internet fare. Our consulting team at

ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.

E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.

Walgreens’ new P-O-P monitoring program is a milestone in improving the performance of retail displays, but there will be bumps in the road before other retailers and manufacturers benefit.