Search Results for: content marketing

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow…

Amazon has approached hand-picked sites with a beta test of its contextual ad program. This will put them in competition with Google and Yahoo!, not to mention the tardy MSN in the future…

Last March, Google created the Google Payment Corporation. It is now being reported that Google has spent the past nine months recruiting online retailers to test a payment system named GBuy. Users will see the GBuy icon next to…

Aside from the Presidential Election, it’s not often that almost 91 million people in the US alone congregate for a single event. The Super Bowl is the highest rated television show of the year and arguably the best day in all of advertising…

It took a little while, but the Internet has fundamentally changed offline advertising. Perhaps no other event highlights those changes as much as the Super Bowl. Companies have for years included their web sites in their TV…

State lawmakers in Iowa this week joined the ranks of those considering legislation that threatens to wipe legal, adult content out of the e-mail marketplace.

Fourth-quarter 2005 revenue and market share were up at Ask Jeeves and Citysearch, the two main ad vehicles owned by Internet conglomerate IAC/InterActiveCorp.

DREYER’S ICE CREAM INC.: tapped Alcone Marketing Group, Irvine, CA, to handle…PUBLISHING GROUP OF AMERICA: New York, last week launched…RPMC: has been tapped for the third year as the official travel promotions firm for…

Moët Hennessy USA has found a new way to set the mood for its Sparkling Circle loyalty club members.

Search marketing firm Oneupweb has announced it will add a portfolio of new Web-marketing services in an effort to grow into an inclusive one-stop shop for online advertising.