Search Results for: content marketing

  • NBA, PSP Deliver Games on the Go

    Thanks to a partnership between the National Basketball Association and Sony Computer Entertainment America, Inc., gamers can

  • Connecticut, Hawaii Introduce Child No-E-mail Legislation

    (Direct Newsline)—Connecticut and Hawaii have added their weight to the legislative onslaught against legal, adult content in commercial electronic mail and introduced so-called child-protection do-not-e-mail bills.

  • Connecticut, Hawaii Introduce Child No-E-mail Legislation

    Connecticut and Hawaii have added their weight to the legislative onslaught against legal, adult content in commercial electronic mail and introduced so-called child-protection do-not-e-mail bills

  • Are Internet Tolls Ahead?

    Just like highways, the Internet experiences heavy traffic. Up until now, the one thing that differentiated regular highways and the Internet was that no matter how much traffic there was, the Internet never required anyone to pay tolls in order to avoid major streams of traffic.

  • State Department Establishes Global Internet Freedom Task Force

    The U.S. State Department has created the Global Internet Freedom Task Force

  • GoodMail, Bad Solution

    There has been a lot of buzz in the national media lately about GoodMail’s Certified Email solution. Some are touting it as a solution to the spam problem. The reality from my perspective is that GoodMail is a bad solution.

  • Podcasting: The Next Big Thing in E-Zine Marketing

    Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.

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  • How to Reduce E-Zine Unsubscribe Rates

    While it is vital that you take subscribers off your e-mail newsletter list the instant they request it, there are strategies you can employ to reduce the chances that they will want to go off the list, as well as ones to encourage them to stay on.

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  • Mail Stream: A Report on Incoming Direct Mail

    Ethel M. Chocolates Serves Up Gifts for Valentine’s Day The Valentine 2006 edition of Ethel M. Chocolates offers shoppers a tasty selection of handmade chocolates and confections sure to whet the appetite of the most demanding valentine. The cover of …

  • Web 2.0: For the User, By the User

    I still remember the thrill of my father bringing home our first VCR. The features were dizzying – would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did…