Search Results for: content marketing

MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle

LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive

Search and e-newsletters have helped IZania.com boost its membership and advertiser base.

General Mills is using online venues to reach targeted audiences for its Yoplait and Betty Crocker brands.

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year.

Like the medieval monks who transitioned from illuminated manuscripts to the Gutenberg press, or the town criers who were superceded by Poor Richard’s

Anyone with a teenager at home knows that the U.S. is quickly becoming as text-obsessed as Europe and Asia, increasingly depending on these brief snippets

Publicis Groupe has launched a new-media consultancy led by agency veteran Rishad Tobaccowala.

For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office pool winnings were paid out. But for some people, Super Sunday kept on going for hours and even days. That includes the folks who surfed over to the Web site of CareerBuilder.com on Monday because of the company’s two high-profile 30-second spots during the game.

Add Wisconsin to the growing list of states considering legislation that threatens to wipe legal, adult-oriented commercial content out of e-mail.

Wisconsin lawmakers are considering a bill that would set up a so-called child-protection do-not e-mail registry similar to those in use in Utah and Michigan.