Search Results for: content marketing

Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.

World Wrestling Entertainment has launched a mobile alert subscription package, which gives wrestling fans access to breaking news and updates via their cell phones.

Listen to me, okay? What I’m going to tell you is very, very important: being top banana in search doesn’t mean anything. Don’t click away, I’m serious, you’ve got to believe me. Quick, run a check on Excite.com – you must, no one else…

Last week we featured a column titled “Marketer’s Unite – Open Up the Kimono.” The better title and the one used on my blog, is “Google versus Yahoo by the numbers.” This week, we continue the fascinating look at…

The online classified space has seen a lot of activity in recent weeks by a lot of companies taking a lot of different approaches. Oodle.com continues to grow with its business model of bringing buyers to existing ad-seller sites. Google Base is beta-testing its big brand name as a marketing site where users can post whatever content they wish, including retail goods for sale. Even eBay is in the classifieds business, and last week saw the launch of Vast.com, an online classified player that says it has 15 million listings scraped from 50,000 Web sites. Now into this fray steps Microsoft.

AMERICAN HONDA MOTOR CO., INC.: kicks off a…VERISIGN, INC.: has signed a definitive agreement to…YMCA: hosts its 15th annual Healthy Kids Day on…

Diet Pepsi is out with an under-the-cap promotion that offers players “Movie Bucks”
good toward admission to a movie.

Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.

An Internet directory of resources for parents has filed suit against Google for downgrading its placement on search results pages without reason or warning and thus costing the site visitors.

As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we’ve held in the industry for some time, that…