Search Results for: content marketing

Internal branding is driving the creation of major budgets earmarked to market the company’s benefits, products and services to its employees just as

Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell

I hate the Lexus lanes the toll strips more and more states are transforming their under-used carpool lanes into. For a premium price, solo motorists

Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in

Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, …

The U.S. Patent and Trademark Office published a patent application filed by three of Google’s employees back in September of 2004. Google engineers Wesley Chan, Shioupyn Shen, and Georges Harik are trying to get a patent on…

I’m looking at John Battelle’s words that I jotted onto my notepad: “ephemeral to the eternal”. He was describing the permanent trace we leave behind as Internet users – how our immediate needs or curious whims are logged..

NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.

NEW LINE CINEMA: is building buzz around its new movie…HEAVYBAG MEDIA: has appointed Geoff Brenna to…FREMANTLEMEDIA LICENSING WORLDWIDE: has appointed Jack Alfandary as…

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a way to make search marketing easier for advertisers.