Search Results for: content marketing

Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.

The message from a CEO panel at Diversity Week is that video is not dead, but there’s work that needs to be done.

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates.   Data The meetings and events industry is projected to flourish in 2025, with meeting professionals expressing confidence in its future and noting planned increases in meetings budgets, as revealed in the 14th […]

At this year’s convenience store trade show, NACS 2024, Monster Energy decided to shift gears and rev up the excitement for its brand and sub-brands in an adrenaline-fueled experience that was all about loud, edgy and rebellious marketing, and the energy it brings to retailers.  The perimeter of the 70-foot-by-80-foot booth was wrapped in a […]

  Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and Caroline Landry, VP Business Development, share their strategies for successful branded content partnerships.    Why are integrated content partnerships important within the broader CTV media mix?    Jason Harris: Brands have […]

Fans of Stanley’s tumblers and drinkware products are dedicated. They post about their cup collections on social media and keep up with new releases, particularly brand collabs and movie tie-ins, like Sunday’s release of the Stanley x “Wicked” collection of Quenchers inspired by the upcoming film’s Elphaba and Glinda characters. The limited-edition green and pink […]

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.

In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What’s the secret? The Independent creates a trusted, curious audience at the right moment.

At Shoptalk Fall, the co-founder discusses operating at the pace of a startup, Rent the Runway’s new subscription tier and how the fashion industry has changed over the past 15 years.   It’s all about the pace of innovation and change, said Rent the Runway co-founder and CEO Jennifer Hyman in her keynote address at the […]

This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.