Search Results for: content marketing

In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar’s diss track “Not Like Us.” At the core of Drake’s allegations is that UMG employed bots to inflate streaming numbers for Lamar’s track.

Hair styling products brand Ella Bella targets listicle blogs to drive traffic and conversions to its Amazon product pages.   List-based articles, like “The Top-10 Hairdryers,” are key revenue drivers for hair products brand Ella Bella.  The web-only brand primarily sells its products on Amazon.com, and Ella Bella needs outside sources like these blogs to drive […]

Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.

In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and value.  The push for tighter margins is not without impact, especially as it extends across the entire advertising supply chain. Agencies feel the pinch as brands demand more […]

Hello readers!   With the year wrapping up, we’d love to take stock on how Multichannel Marketer was able to meet your needs with a short survey.   Just one year ago, Multichannel Marketer was still an idea. Over the past few quarters, our parent company Access Intelligence honed in on our coverage area and […]

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. To hype season two of the series, CBS invited a group of influencers, as well as press and a few lucky fans, to “live like Colter […]

Live sports events have emerged as a critical addition to capture more viewers, serving as a potent catalyst for improving CTV revenue. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. (Punchline: the answer is both.)

Thanksgiving week festivities began with a new class action lawsuit from a Warner Bros. Discovery shareholder against the company.

Louise Findlay-Wilson, managing director at Energy PR, outlines the steps brands should take to ensure their Black Friday strategy doesn’t damage their reputation.

  Tuesday November 26, 2024 Good morning! It’s Tuesday, November 26, and this is your monthly Cynopsis sports newsletter.    NBA, WARNER BROS. DISCOVERY SHAKE HANDS The legal dispute between the NBA and Warner Bros. Discovery has been resolved. WBD and TNT Sports previously argued that they reserved the right to match any agreement the […]