Search Results for: content marketing

AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.  The sprawling dual exhibit featured emerging technologies from 24 startups on one side […]

First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This allowed the company to collect users’ first-party data, increase engagement, and generate higher revenue. 

CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too.

C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing. Following are insights and strategies shared by six brand-side CMOs during the first official day of CES…

Following in the footsteps of HPE Discover, Delta became the second brand to ever leverage Sphere for a keynote experience, and the first to do so as part of the CES lineup in Las Vegas. The much-anticipated livestreamed event, hosted Jan. 7, was open to some 18,000 trade show attendees and Delta employees, and featured […]

At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.

From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week (Jan. 7-10) is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds […]

The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.

Advertisers’ primary goals are increasing sales, whether directly through performance-focused marketing or indirectly via brand-focused marketing. Whatever individual occupies the White House won’t change those goals to any meaningful degree. But that’s not to say advertisers’ investments won’t change depending on the direction of federal policy. There are key variables that affect growth in advertising […]

Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.