Search Results for: content marketing

This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

Paramount Global and Nielsen are on the outs, but so far the programmer hasn’t felt any pain from the temporary breakup.

There’s been a lot of talk of potential consolidation across the media industry since election results rolled in earlier this week, but AMC Networks CEO Kristin Dolan likes her company’s position in the marketplace.

By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.

The world of money is changing fast, and Money20/20 USA, the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. 27-30, is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience with bold enthusiasm and supercharged commitment to uplift […]

Mobile tour programs have a lot of benefits wrapped up in one. They often involve reusable assets, saving marketers money amid rising costs. They’re flexible, allowing teams to adjust routes to avoid hazards or maximize time. They reach a wide range of audiences, and deliver insights and results you can compare region by region. And […]

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era.  As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the […]

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.