Search Results for: content marketing

  Thursday March 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The grand return of the Evolution Championship Series, aka Evo, revealed its lineup of titles for when the event returns after a two-year hiatus (with new ownership & management) to its home in Las Vegas from Aug. 5-7 […]

Wednesday March 9, 2022 Apple signed on with Major League Baseball to present Friday Night Baseball, a weekly doubleheader that will include live pre- and postgame shows that will be available to fans in eight countries exclusively on Apple TV+ once the regular season begins. US fans will also receive MLB Big Inning, a live […]

A SeeHer Series By Julie Keshmiry, Chief of Staff, Brand, Creative & Media, Intel Corporation Santa Rosa, 55 miles north of San Francisco, is the largest city in the golden state’s Wine Country and the county seat of Sonoma County. Less well-known but far more significantly, Santa Rosa also is the birthplace of what became […]

Monday March 7, 2022 Michelle Beadle return to the proverbial airwaves saw a proverbial one-two punch in 2021 as she returned home to join the Spurs’ broadcast team as the team’s “special correspondent” in addition to launching a new podcast and podcast network with The Athletic, titled “What Did I Miss,” running three times a […]

Read how industry experts are evaluating the conflict through the lens of digital advertising.

We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.

Friday March 4, 2022 The WTA made history via a new partnership with Hologic to serve as the global title sponsor of the WTA Tour in a deal described as the largest global sponsorship in tour history. Hologic will now be integrated into the WTA across all platforms, including net signage at all WTA tournaments […]

  Thursday March 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Russia’s invasion of Ukraine is seeing multiple entities from throughout the esports ecosystem rally for peace in the region, bolstered by a call from Mykhailo Federov, the vice prime minister of Ukraine, for game development companies and esports […]

Wednesday March 2, 2022 Turner Sports continues to crank up its sports offerings, this time locking in a deal with the U.S. Soccer Federation for an eight-year multimedia rights agreement that will make TNT/TBS and HBO Max the exclusive English-language home to more than 20 Women’s and Men’s National Team matches each year. The deal […]

A SeeHer Series Sofia Hernandez is TikTok’s Global Head of Business Marketing and the executive sponsor of TikTok’s Support Black Businesses initiative. Twenty percent of Black Americans launch their own business every year, but only 4% of Black-owned businesses are likely to survive the startup phase. This opportunity gap is largely the result of the […]