Search Results for: augmented reality

2010 IMA Award Winner, Internet-based Loyalty Marketing | Fullhouse took time over the holidays to create a holiday greeting card that wrapped a whole lotta the agency’s talents and expertise in to one festive package

Direct marketing company Valpak is sponsoring a contest to win a trip to see a taping of The Martha Stewart Show and, in what it says is an industry first, has built an augmented

Protein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O’Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native

McDonald’s is hoping to tap into fan excitement surrounding the new techno-blockbuster movie “Avatar” with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie’s computer-generated planet Pandora

2010 will be a big year in innovation in games and sweepstakes

Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.

Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers

It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…

The migration of advertising dollars from broadcast to cable continues unabated at this year’s upfront. The shift is a reflection of where TV viewers